Bizarre Coffee Marketing Campaign
A marketing campaign created for Bizarre Coffee's spring lineup.
Role
🧑🎨 Designer
Tools
🎨 Figma
Deliverables
📱Instagram posts x2
🗒️ Flyers x2
💻 Website banner
Duration
⌛2 weeks
The Project
My goal for this project was to design a cohesive, visually engaging spring marketing campaign for Bizarre Coffee Company that effectively introduces and promotes its new spring menu offerings. This campaign focused on building excitement around a fresh lineup of specialty drinks, including The Wild Blueb, Toucan Sam, Mont Blanc, Matcha Coconut, and other unique food and bakery items. Each drink has its own personality and flavor profile, and I wanted the marketing materials to reflect that creativity while maintaining a consistent brand identity that aligns with Bizarre Coffee Company's aesthetic.
The Process
My process had many ups and downs, and a lot of redesigning the overall brand, but it all began by studying the Bizarre Coffee website. Based on the colors they use, their typography, and their playful, “weird” brand, I began developing concepts.
I began with small sketches in my notebook, then jumped into Figma to add different design elements and ideas. The first things I added were logos, color swatches, a similar font and typography set, and pictures of the beverages and their ingredients. I placed everything on my moodboard page. After that, I experimented through trial and error before developing my final pieces.
Website Banner
For my first piece, I designed a website banner that showcases the full spring drink lineup. This banner serves as a bold, inviting introduction, featuring eye-catching visuals of the drinks and their ingredients to immediately grab the viewer's attention and encourage exploration.
Mockup
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Social Media Posts
For my next two pieces, I developed visual designs intended for use as social media posts or banners. These pieces highlight the uniqueness of these drinks by showing the drinks themselves, their ingredients, and their names. These posts are intended to be both informative and visually appealing, making them ideal for platforms like Instagram or Facebook.
Mockups
Flyers
I also designed two flyers to support the campaign. One flyer promotes the opening of the new Acworth location, helping to attract attention. Since the opening date has not been announced, I tried to make it very discreet. The second flyer focuses on the new spring food item, the Freakin’ Vegan, to draw attention to it so people will try it.
Mockups
