
Night Owl Marketing Projects
A collection of my projects created during my time as a Student Assistant for Night Owl at Kennesaw State University's Department of Event and Venue Management.
Tools
🎨 Figma
🖼️ Canva
🖌️ Photoshop
📷 Lightroom
Overview
During my time at Night Owl, I assisted with the marketing operations for The Department of Event and Venue Management, Fifth Third Bank Stadium, Night Owl, and Night Owl Alumni. My day-to-day operations consisted of collaborating with my team to develop ideas, capturing moments during events as a photographer, working events to improve event flow, creating flyer and social media post designs, and drafting captions and social media postings.
This experience allowed me to dive deeper into the marketing field by gaining hands-on experience in content creation, brand communication, and audience engagement. Working across multiple brands and event types strengthened my ability to adapt creative strategies for different audiences while balancing both design and operational responsibilities. It also helped me develop a stronger understanding of how visual storytelling and marketing campaigns can enhance community engagement and event experiences.
Social Media Posts
During my time I developed a collection of social media posts. These posts were spread across three social media pages.
Event and Venue Management Social Media Page: Celebration post for the A&F awards, spotlight of April events, spotlight of statistics for commencement ceremonies. Click on images below to view posts.
Night Owl/Night Owl Alumni Social Media Pages: Hooty Hoo Awards Ceremony promo video, chief lead goodbye video, commencement highlight post. Click on images below to view posts.
Photography and Event Work
On top of assisting with operations at events, I also worked to gather photography resources for marketing purposes. These events included awards ceremonies, sports events, and commencements.


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